Amazon’s edtech play in India isn’t new, but certainly new-looking.
About a fortnight ago, the tech giant rebranded its year-old JEE Ready app to Amazon Academy. The latter is still in beta — available in the ‘Early Access’ section of Google Play Store — but has already crossed 500,000 downloads.
Most importantly, it got people talking.
While Amazon did not make a splash about the rebranding exercise, it is possible that JEE Ready became Amazon Academy to improve recognition and recall for customers. After all, few things stick like the Amazon branding.
Amazon Academy comes with a more intuitive user interface, is packed with additional features, and offers a significantly improved user experience.
“All content is currently available for free, and will continue to be for the next few months,” according to the app listing on Play Store.
What Amazon Academy offers
The app is targeted at IIT-JEE aspirants preparing for entrance exams. It offers expansive mock tests, question banks, practice questions, solved test papers from previous years, and daily tips and tricks.
There are 10,000 practice questions covering the entire JEE Syllabus, along with hints and step-by-step solutions for Physics, Chemistry, and Maths.
Class 11 and Class 12 students