Cram Schools Cram Schools Convenience stores improve their meal selection – Korea JoongAng Daily

Convenience stores improve their meal selection – Korea JoongAng Daily



7-Eleven released a lunch box named Signature Kimchi Fried Rice. [7-ELEVEN]

7-Eleven released a lunch box named Signature Kimchi Fried Rice. [7-ELEVEN]

As more people avoid restaurants to protect themselves from Covid-19, convenience store lunch boxes are becoming more popular. The chains are now offering more sophisticated and diverse lunch boxes.
 
7-Eleven released a Kimchi Fried Rice lunch box, a Korean-favorite home-cooked meal, early this month. Jointly developed with Lotte R&D Center and Lotte Foods, 7-Eleven’s Signature Kimchi Fried Rice went through 15 different prototypes.
 
GS Retail’s GS25 convenience store franchise introduced a premium rice bowl range priced around 4,000 won ($3.30) to follow the trend of high quality convenience store lunch boxes. In collaboration with restaurant chain Bulgogi Brothers, the lunchboxes feature the restaurant’s specialty, bulgogi.  
 

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